Origin Story - 1986'd
Born from suffering, raised from hope. That’s the story of our brand.
One of the earliest childhood memories of our founder, Matthew, is carving pumpkins while watching the ‘86 Mets win it all. It’s how we came up with our name, hoping to exorcise the decades-old demons of frustration.
Since that cool October evening we’ve seen a few really good Mets teams, but many more disappointing ones. So what’s a creative boy to do but take that pain of waiting over 30 years for another World Series title and turn it into something fun?
A few self-deprecating t-shirt designs went largely ignored until news broke that Steve Cohen might buy the team. A new shirt, simply stating “I 🧡 STEVE COHEN”, was put up for sale, eventually catching the attention of his wife, Alex. When the sale fell apart despair began to seep back in. But Steve Cohen persevered, and so did 1986’d. A new design was created, with a slogan that flows off the tongue like a little roller up along first. "Ya Gotta Believe In Uncle Steve".
And when the Mets were indeed finally sold to Steve, Alex was wearing that shirt in their first photo as owners.
And the rest... well it isn’t yet history, but instead a bright future of hope & joy that lies ahead of all us Mets fans.
1986'd is here to help fans express every emotion, and every Mets mood 💙 🧡